The health and wellness industry is thriving like never before. Consumers are taking charge of their wellbeing - prioritising 'healthspan' as well as lifespan, embracing benefit-led ingredients, exploring GLP-1s, returning to wellness basics, and seeking more accessible healthcare.

From lion's mane mushrooms to weight management patches, our trends experts have identified the top health and wellness trends to watch out for in 2025. Download the report for brand examples and actionable insights to fuel your strategy today.

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