The upheaval caused by the cost-of-living crisis in the UK has been inescapable, with out-of-touch politicians, soaring profts, and daily media headlines dominating our consciousness.
Given this significant time of turbulence, it is important to stay close to how consumers are feeling and the needs that are emerging and evolving as this crisis continues to shift our everyday lives.
From 'Trusted Transactions' to 'Sustainability Stalemate', our smart thinkers have identified the trends shaping consumers in 2024.